The National Institute of Credit Administration (NICA), chartered, established by Act of Parliament No.26 of 2022, is pleased to present a strategic and high-impact opportunity to collaborate on a live weekly television programme titled “ Credit Economy Matters ” on Channels Television.
This initiative is designed as a premium broadcast platform to promote informed discourse on credit management, financial inclusion, and sustainable economic development in Nigeria. The programme will bring together high-profile guests, including policymakers, regulators, captains of industry, financial experts, and other key stakeholders, to share insights and shape national conversations around the credit economy.
“Credit Economy Matters” will be a professionally produced, engaging, and thought-provoking live programme, scheduled within a prime viewing slot to ensure optimal reach and audience engagement across the country.
Every facet of credit economic activity rests on the strength of the credit system. Yet, despite its central role, there is currently no dedicated national broadcast focused on the credit economy.
“ Credit Economy Matters” is designed to fill this gap by delivering weekly, data-driven, and high-level conversations that make credit systems visible, understandable, and accountable.
This is more than media exposure, it is an opportunity to own and lead Nigeria ’ s economic narrative on credit. Beyond its content value, the programme presents significant commercial and brand positioning opportunities for partners, particularly in the areas of sponsorship and advertising,
as outlined below:
Sponsorship Opportunities:
- Title sponsorship with exclusive branding rights on the programme
- Prominent brand visibility across all programme segments and studio backdrop
- Brand mentions during programme introduction, transitions, and closing
- Opportunity to align brand messaging with key economic discussions
- Participation in special segments or thematic editions of the programme
- Association with a credible, high-level platform featuring top industry voices
Advertising Opportunities:
- Placement of corporate jingles before, during, and after the programme
- Sponsored advert slots within the broadcast schedule
- Brand exposure to a wide and targeted national television audience
- Integration of promotional content within designated programme breaks
- Opportunity for consistent weekly brand reinforcement and recall
The programme is proposed to run on a quarterly airtime basis at a cost of N65,000,000 (Sixty-Five Million Naira Only), representing a valuable investment in visibility, influence, and thought leadership within Nigeria’s financial and economic landscape.
We are confident that this initiative will not only enrich public understanding of the credit economy but also provide partners with a powerful platform to enhance brand equity and stakeholder engagement.
Corporate organizations interested in participating in this program are encouraged to contact us to explore opportunities for sponsorship, commercial placement, and strategic discussions.
We look forward to discussing this opportunity further and aligning on the modalities required to ensure a successful and impactful launch.
Yours in Perpetual Partnership,
For: National Institute of Credit Administration (NICA) Chartered Prof. Chris Onalo, FICA, ICCF, B.Sc, M.A, Ph.D (credit management) Founding Registrar/CEO
Mobile: 08034030160
Email: ceo@icanigeria.net, registrar@icanigeria.net
NO. 55
